Let's Stay In & Read
Over the coming days and weeks, we will be sharing writing and book marketing tips for our wider author community. We are living in unprecedented times. And the most important thing is that we all stay safe and healthy. We are also cooped up in our homes. And many people are battling the mundanity by either reading or writing or both. Last week, Stephen Fry told Sky News that he was fighting cabin fever by reading PG Wodehouse and Agatha Christie. Our own eBook distributor has told us that ebook sales last week were increasing above normal levels. This is no doubt down to the fact that as people are confined to their homes, they will be doing more housebound activities: FaceTime with friends, cooking, reading, writing and Netflix. And ebooks can be bought without leaving the home! As such the book industry is a bit different to others and it remains busy. In fact, one of our partners - the ebook retailer Kobo (the second largest ebook seller globally after Amazon) - has started a drive to get people reading called “Let’s Stay In And Read”. It’s on their homepage right now and is being promoted throughout North America and the UK.
As a partner of Kobo, all of our ebooks are available through them. And we are working with them to help highlight new titles to readers. We want to help you - as authors - make the most of this seclusion. If you are a published author (with us or someone else) then people are looking for new gems to read to help them pass the time. Here are our first batch of top tips:
Remind your nearest and dearest about your book, reach out to your own network. If you have a database of emails, why not use an image of your cover and send it out as a reminder.
Use this as an opportunity to review your online profile as an author. Do you have a website that showcases your book / series? If not, why not? And if you think there’s value in having one then put one together. There are some fantastic tools out there that will help you create a basic site with minimal tech knowledge (like GoDaddy’s native system). Alternatively, if you want something more professional, you might want to engage someone to help you build it.
Use social media. This is one of the tools at the author’s finger tips for ongoing marketing. We are all at home and our only access to the outside world is via the TV or our mobile devices and social media.
Point people to your book on the Kobo page.
In your social media post, remember to use the following tag: #stayhomeandread
Engage with other authors on social media - ask them what they are doing during the curfew. They may be self published authors, they might be bestselling trads.