Service Description
Book marketing as good as it gets.
The Concierge provides our authors with high-level marketing from day one and rolls in a series of other core services at a discounted price. This service is similar to the Publicist Services but with the support and professional advice of Authoright marketers throughout the author’s publishing journey.
In this Package we have combined a series of key marketing services. It is designed to offer the author high level marketing across all areas – traditional media, websites, social media and mobile devices like the iPhone; the sort of all-encompassing marketing that a celebrity author might receive when their book is published by a well-known publisher.
How it works
At whatever point you come to us with your manuscript or book, whether you have a publisher on board or not, we will start working with you to get your book out there. As your book goes through the publication process, no matter how long it takes, we will be on hand to provide advice on guidance. For example previous authors on this book marketing service have benefited from our advice on the following:
- Which publisher to publish with
- Whether to use a pen name, and if so what name?
- How to decide on what makes a good title
- What should the book cover be?
- Drafting the blurb for their back cover
- Book signings, book launches and date for launching the book
- How to set the retail price of the book and which publisher will give me the right service to sell the book at that price
The Concierge also enables the author to reach out to the media and the book buying public on an international scale Atlantic Publicist; making it possible to promote their book in the two leading book markets, reaching out to millions of people.
The author has at least two dedicated Publicists assigned to raising their profile, one from our US office and one from our UK office. Two high-level book marketing campaigns are run in parallel, with each Publicist using their experience and expertise to promote the book to the media through skilful negotiation on both sides of the Atlantic.
You will have a meeting with your dedicated Publicist, during which he or she will identify the angles in your book that should be pitched to the media.
Each Publicist will draft a press release for your book and research additional bespoke media to contact, including TV, radio, magazines, newspapers and online reviewers. They will then spend a number of weeks pitching articles, interviews and reviews on you and your book to the media. Where a journalist requests a press copy of your book, we will for a copy to be sent to them.
What is included
- Marketing advice and guidance from day one
- Partnering you with a publisher
- 1Million Book Buyers Advert
- Marketing the author’s book in both the US and UK
- One-on-one book marketing meeting with your Publicist
- Professional advice and guidance
- E-bulletin
- Press Release with distribution in both the US and UK
- News angles identified in your book
- Specialist Media distribution
- Magazines, Newspapers, Radio, TV and online communities contacted
- Regular weekly updates
- media coaching
- Following up with the media that have been sent the Press Release, pitching features, interviews and/or reviews.
- Working with you on your for as long as you take to publish it until 6 weeks after the book is published.
Good to know
- Money saving package
- High level PR and marketing advice
- This is very much a collaborative process, the Publicist will keep you updated on a weekly basis at least
- Rightly or wrongly, the media expect a serious writer to have a Publicist working on their behalf to promote a book, they don’t expect to deal with the author direct
You might also want to consider the UK, US and Atlantic Publicist packages.