Peter Burkill is a pilot and author. He engaged our services to help him market his debut book, Thirty Seconds To Impact - the gripping tale from his perspective of BA Flight 38.

Peter took advantage of our Advanced Publicist Package. We started working with him a few weeks before the book launched, giving some initial advice on the cover and to work on a strategy for the launch. Having drafted his press release we started pitching Peter, his wife and co-author Maria, and the book to our contacts in the media.

We had a great deal of success in raising Peter's profile and getting stories into the media. Amongst other things we achieved the following:

• Double exclusive with the Sunday Mail and Sunday Mirror
• BBC Breakfast (TV)
• BBC London Evening News (TV)
• BBC Radio - various nationwide
• NBC News (USA, online) - the week's No.1 download with millions of hits
• BBC Radio 4, You & Yours
• The Independent, large feature
• Talk Radio Europe
• Farnborough Airshow, appearance and book signing
• Colourful Radio
• Serialisation - details to follow

As a direct result of this PR campaign, Peter received a great deal of support from the public. And in the first 48 hours book sales were more than 700 copies, and that was just through their own website.

You can see some of the coverage in detail below.