Service Description

The Atlantic Publicist provides our authors with some serious marketing across the two leading book markets in the English-speaking world.

This is one of our most popular services. As with the UK or US Publicist book marketing campaigns, we wanted to provide authors with a level of dedicated marketing that they might believe established, celebrity authors receive when their book is published by a well-known publisher.

How it works

The Atlantic Publicist enables the author to take advantage of a Publicist in both America and the UK, making it possible to promote their book in the two leading book markets.

The author has at least two dedicated Publicists assigned to raising their profile, one from our US office and one from our UK office. Two high-level book marketing campaigns are run in parallel, with each Publicist using their experience and expertise to promote the book to the media through skilful negotiation on both sides of the Atlantic.

You will have a meeting with your dedicated Publicist, during which he or she will identify the angles in your book that should be pitched to the media.

Each Publicist will draft a press release for your book and research additional bespoke media to contact, including TV, radio, magazines, newspapers and online reviewers. They will then spend a number of weeks pitching articles, interviews and reviews on you and your book to the media. Where a journalist requests a press copy of your book, we will for a copy to be sent to them.

What is included

- Marketing the author’s book in both the US and UK
- Book marketing meeting with your Publicist
- Professional advice and guidance
- E-bulletin
- Press Release with distribution in both the US and UK
- News angles identified in your book
- Specialist Media distribution
- Magazines, Newspapers, Radio, TV and online communities contacted
- Regular weekly updates
- Following up with the media that have been sent the Press Release, pitching features, interviews and/or reviews.
- Working with on this book marketing campaign over an 8 week period.

Good to know

• Money saving package
• High level PR and marketing advice
• This is very much a collaborative process, the Publicists will keep you updated on a weekly basis at least
• Rightly or wrongly, the media expect a serious writer to have a Publicist working on their behalf to promote a book, they don’t expect to deal with the author direct

You might also want to consider the UK Publicist, US Publicist and The Concierge