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January 31, 2017

While it may not seem possible to encapsulate your book into just a few hundred words, it’s an essential part of promoting it, and getting readers interested. Hayley Radford explains why less is definitely more when it comes to the back cover blurb. 

Drafting a potent back cover text can be a real challenge for authors. Promoting a novel — or a play, a film,

a new TV show or even an art exhibit...

August 26, 2016

Kate Appleton, Authoright’s Senior Publicist, shares her inside scoop on how book publicity works and why the unknown world of journalists and reviewers shouldn’t be scary at all when you have a professional on your side. 

A regular working day for a PR professional is pretty systematic and broken up into straightforward time segments (do not judge me; I am organised). During my commute to wor...

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January 31, 2017

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